図書書誌情報
図書書誌情報
書誌番号 | 0000007386 | ||||
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言語 | eng : 英語 | ||||
NACSIS ID | BA45575541 | ||||
和洋区分 | 洋資料 | ||||
書名 | Leveraging Japan : marketing to the new Asia | ||||
親書誌名 ; 番号等 | The Jossey-Bass business & management series | ||||
著者名 | George Fields, Hotaka Katahira, Jerry Wind, with Robert E. Gunther | ||||
出版事項 | San Francisco : Jossey-Bass, c2000 | ||||
形態 | xxi, 328 p. ; ill. ; 24 cm | ||||
内容著作注記 | The fourth rush From shoji screen to sheet glass : forces shaping the Japanese market The Japanese gateway to Asia Strategies for entering Japan and Asia From "tap water" marketing to tapping markets From power to finesse : segmentation, positioning, and branding Starting with the customer : developing products and services The discovery of value : pricing and promotion Good-bye to greetings : new rules of communications, advertising, and public relations The rise of cybermarketing Breaking the labyrinth : new rules of distribution Beyond bowing : new rules of customer satisfaction and value creation New rules of marketing research | ||||
分類 | LCC : HF5415.12.J3 NDC9 : 675 DC21 : 658.8/0095 | ||||
注記 | Includes bibliographical references (p. 295-311) and index | ||||
巻冊次表示 |
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著者名典拠 | * Fields, George, 1928- DA01328177 片平, 秀貴(1948-)||カタヒラ, ホタカ DA01088696 Wind, Jerry DA07438713 Gunther, Robert E., 1960- DA08401854 | ||||
件名 | [普通件名] : Marketing -- Japan [普通件名] : Marketing -- Asia [普通件名] : Consumers -- Japan -- Attitudes [普通件名] : Consumers -- Asia -- Attitudes |
