図書書誌情報
書誌番号 | 0000029928 | ||||
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言語 | eng : 英語 | ||||
NACSIS ID | BB21734750 | ||||
和洋区分 | 洋資料 | ||||
書名 | Advertising in the aging society : understanding representations, practitioners, and consumers in Japan | ||||
著者名 | Michael Prieler, Florian Kohlbacher | ||||
出版事項 | Basingstoke : Palgrave Macmillan, 2016 | ||||
形態 | xxiii, 155 p. ; ill. ; 23 cm | ||||
分類 | LCC : HF5813.J3 DC23 : 659.1/042 | ||||
注記 | Includes bibliographical references | ||||
巻冊次表示 |
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著者名典拠 | * Prieler, Michael DA18534515 Kohlbacher, Florian, 1968- DA16091650 | ||||
件名 | [普通件名] : Advertising -- Japan [普通件名] : Population aging -- Japan [普通件名] : Older consumers -- Japan [普通件名] : Consumer behavior -- Japan |